Insights
Insights
Honest writing on the strategy, conversion and craft that makes digital marketing actually work.
How much does a website cost in the UK?
Anywhere from a few hundred pounds to well over £100,000. Here’s what you actually get at each price, and how to work out what your business needs.
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How to get your business recommended by ChatGPT
More buyers now ask AI tools who to call. Here’s how to become the business they recommend, in seven practical steps.
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Why your website gets traffic but no enquiries
Most businesses don’t have a traffic problem. They have a clarity problem. Here’s how to find the leak, and fix it before you spend another pound on traffic.
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How much does SEO cost in the UK?
Usually a few hundred to a few thousand pounds a month. Here’s what you get at each level, what changes the price, and the red flags to avoid.
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Where to start with AI in a small business
Not with the tools. Start with the jobs that eat your team’s time every week, pick one, and prove it works before doing the next.
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Why you’re losing jobs you should have won
Usually not on price or quality. On speed and follow-up. Here’s how to find the leak and fix it.
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WordPress, Shopify or Squarespace: which should you use?
It depends what your website needs to do, who will update it, and how it connects to the rest of your business. Here’s an honest comparison.
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How to redesign your website without losing your Google rankings
A new website can improve your rankings, or wipe them out. Here’s the checklist we use so it’s always the first one.
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What should go on your homepage?
Your homepage is your shop window, not a brochure. Here’s what to put on it, in what order, and what to cut.
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How to choose an SEO agency
Eight questions to ask before you sign anything, and what good answers sound like.
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Why you’re getting the wrong enquiries (and how to fix it)
Time-wasters, budgets that are too low, jobs you don’t do. Here’s how to attract the right enquiries instead.
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Is SEO dead?
No. But the way people search is changing fast, and the businesses that adapt now will be the ones AI tools recommend.
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The mistake that taught us how to build websites properly
A few years ago, we built a brand new website for a client and ended up learning a valuable lesson.
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