Google Ads management in Cambridge
Ads that burn spend return it.
We build and manage Google Ads campaigns measured in enquiries and revenue, not impressions, with clear reporting so you always know what your money is doing.
- Rated 5.0 on Google by our clients
- Measured in enquiries not clicks or impressions
- Your account, your data ad spend paid straight to Google
Super-proud to call these clients
Every pound of ad spend should have a job.
Clicks and impressions are easy to buy. What matters is what your ad spend produces: enquiries, bookings and revenue.
Google Ads done properly:
- targets buyers who are ready to act, not just browsing
- tracks every enquiry back to the ad that brought it in
- sends people to landing pages built to convert
- cuts wasted spend every week
- comes with plain-English reporting on what your money produced
That’s how we run Google Ads. Every campaign starts with one question: what is this spend meant to produce? Then we build the account, the tracking, the ads and the landing page around that answer.
What’s included
What you get with Zed Studio
Full Google Ads management, built around the enquiries you need.
Keywords that match buying intent
Research mapped to what people search when they’re ready to buy, with negative keywords that cut wasted spend, updated every week.
Ads that stand out
Ads written by people, tested against each other and refined every month, with sitelinks, callouts and images that earn more attention.
Conversion tracking
Tracking that matches what your inbox and CRM say, so every enquiry is tied back to the campaign that produced it.
Landing pages that convert
Your ad is only as good as where it lands. We improve your existing page or build a dedicated one, with the same care as our website design.
Weekly optimisation
Ads, landing pages, bidding and audiences tested all the time. What works gets more budget, and what doesn’t gets dropped.
Clear reporting
A monthly report in plain English: what we spent, what it produced and what we’re doing next.
Calculator
What could Google Ads be worth to you?
Move the sliders to match your business. It’s an estimate to plan with, not a promise.
Your free Growth Audit swaps these guesses for real numbers from your market.
How it works
From audit to growth in six steps
Step 1
Discovery
What are you selling, to whom and at what margin? If Google Ads isn’t the right channel for you, we’ll tell you.
Step 2
Audit
Running ads already? We audit the account end to end: wasted spend, tracking gaps and how well your landing pages match your ads.
Step 3
Build
Campaign structure, keywords, ads, tracking and landing pages, set up so it’s easy to improve later, not just quick to launch.
Step 4
Launch
Campaigns go live carefully, with sensible budgets, and we watch the real data before scaling up.
Step 5
Optimise
Every week: search terms reviewed, wasted spend cut, ads tested and budget moved to what’s working.
Step 6
Report
A clear monthly report that ties your spend to enquiries and explains what we’re doing next.
Why Zed Studio
I built my first website at 18, and I’ve been doing this for almost 20 years. What growing businesses need is a clear plan, a website that converts, and the right traffic coming to it. That’s what we do.
- Strategy firstWe work out what will actually move the needle before we build anything.
- Everything in one placeWebsite, SEO, AI search, Ads and CRM, so nothing falls between agencies.
- Clear pricesOur starting prices are right here on the site. No nasty surprises.
- No long lock-insThree months to start, then month to month. We’d rather earn your business.
Results
What it looks like in practice
3.4x the website enquiries in 3 months
Eco Installer
New landing pages, proper follow-up and a refreshed website took Eco Installer from 15 to 51 website enquiries a month, in just 3 months.
Over 4x the enquiries, year on year
DCRS
A rebuilt hire page, lead magnets and a CRM, on top of the website we built. The result: 169 enquiries from July to September 2026, up from 38 a year earlier.
6x the enquiries in 6 months
Woodford Recycling
A new website and an SEO rebuild took Woodford from 2 or 3 online orders a month to as many as 18 in 6 months, with no extra ad spend.Prices
What Google Ads management costs
Our fee grows with your ad spend, from your first £1,000 a month to large, multi-campaign accounts.
Starter
£750a month + VAT
For ad spend of £1,000 to £2,499 a month
Plus a £250 one-off set-up
- audit and set-up
- conversion tracking
- weekly bid management
- monthly reporting
Boost
£1,000a month + VAT
For ad spend of £2,500 to £4,999 a month
Plus a £350 one-off set-up
- everything in Starter
- ad and landing page testing
- display and remarketing
- fortnightly check-ins
Advance
£1,350a month + VAT
For ad spend of £5,000 to £9,999 a month
Plus a £500 one-off set-up
- everything in Boost
- full conversion audit
- enhanced remarketing
- Shopping campaigns for online shops
Scale
15%of ad spend + VAT
For ad spend of £10,000 and up a month
Plus a £750 one-off set-up
- everything in Advance
- Performance Max and multi-campaign strategy
- fortnightly strategy calls
- priority response times
- Three months to start, then monthly with 30 days’ notice.
- Ad spend is paid directly to Google, so it stays yours and fully visible.
- Prices exclude VAT and your ad spend.
Want Google Ads, SEO, your website and follow-up run as one system? The Enquiry Engine starts from £1,800 + VAT a month.
What our clients say
Rated 5.0 on Google
“He really listened to what we needed as a family run business, had great communication throughout, and delivered exactly what we envisioned. He also optimised our SEO which has improved our website traffic dramatically.”
“…he is still happy to help, even though the customer doesn’t have a maintenance package. Which is very rare, as most website design companies, once the website has gone live, ghost you.”
“Zak achieved really outstanding SEO results for us in a short amount of time. He is reliable, easy to get ahold of; I highly recommend.”
How much does Google Ads management cost?
It depends on your ad spend. Management starts from £750 + VAT a month for budgets of £1,000 to £2,499, rising to 15% of ad spend for budgets of £10,000 or more. There’s a one-off set-up fee, and your ad spend is paid directly to Google on top.
Can you handle a large account?
Yes. Budgets of £10,000 a month or more move to our Scale plan, with a Performance Max and multi-campaign strategy, fortnightly strategy calls and priority response times.
Why is there a minimum ad spend?
It’s the level where campaigns can gather enough data to improve properly. Below it, results tend to stay patchy, and we’d rather tell you that up front.
How long is the contract?
Three months to start, then monthly with 30 days’ notice.
How soon will I see results?
Ads can start bringing in enquiries soon after launch. The first few weeks are about learning what works, and results usually build steadily over the first three months.
Do I own the ad account?
Yes. The account and all its data are yours, and your ad spend is paid directly to Google.
Can you take over our existing Google Ads account?
Yes. We start with a full audit of wasted spend, tracking gaps and landing pages, then fix whatever’s holding it back.
What happens to the enquiries the ads bring in?
We make sure every one is tracked and followed up. With CRM and automation, enquiries are logged, answered and chased automatically, so none slip through.
Do I need SEO as well as Google Ads?
They work best together. Google Ads gives you visibility straight away, while SEO builds visibility that keeps working when you stop spending. The Enquiry Engine runs both as one system.
Where do you cover? Are you Cambridge-only?
We’re Cambridge-based and run campaigns for businesses in Huntingdon, Cambridge, St Neots, Peterborough and Bedford, and right across the UK.
Can we start with just one thing?
Yes. Plenty of clients start with one thing, like a new website, SEO or a Digital Roadmap Session, then add more once they see it working. We’ll suggest the best first step for you.
We’re with another agency. Is it hard to move?
Not at all. We handle the move for you, from your website and hosting to your Google accounts, so nothing breaks and nothing gets lost along the way.
Do you use AI?
Yes, where it genuinely helps. AI lets us work faster and spot opportunities sooner, but real people plan, write and check everything we do.
Where do we start?
Get in touch and tell us a little about your business. We’ll come back to you with honest next steps, and if we’re a good fit, we’ll book a free Discovery Call to work out the best first move together. No jargon, no pressure.
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Get in touch
Let’s talk about what you need.
Tell us a little about where you are and where you’d like to be, and we’ll come back to you with honest next steps.
- You tell us what you need
- We come back to you with honest next steps
- If we’re a good fit, we book in a free Discovery Call
Or call 01480 782231 or email hello@zedstudio.co.uk
Ready to talk now? Book a Discovery Call
