Why you’re getting the wrong enquiries (and how to fix it)

Usually because your website and marketing speak to everyone, instead of the people you actually want.

A lot of businesses come to us because their enquiries aren’t the right quality: time-wasters, budgets that are too low, or jobs that just aren’t a fit. The fix is to qualify people before they ever reach you.

Seven ways to get better enquiries

Say who you’re for, and who you’re not. Being specific puts off the wrong people and reassures the right ones.
Show your prices, or at least a starting point. It filters out budgets that were never going to work. We publish ours for exactly that reason.
Ask the right questions on your form. What they need, roughly when, and how they found you. Just enough to qualify, without putting good people off.
Target the right searches. If you advertise for searches that don’t match what you sell, you’ll pay for the wrong clicks.
Use proof that matches your best clients. Case studies from the kind of business you want attract more of them.
Look after the not-yet-ready. Plenty of good prospects just aren’t ready today. Helpful emails keep you front of mind until they are.
Track quality back to the source. Note which enquiries become customers, and where they came from. Then put more into what works.

Position yourself as the expert

The businesses that attract the best enquiries are seen as a place of trust and authority. They explain things clearly, share what they know and show their results. The right clients come looking for that.

That’s how the Enquiry Engine works: more of the right enquiries, handled properly. Want to see where yours are coming from? Get a free Growth Audit.

Let’s talk about what you need.

Tell us a little about where you are and where you’d like to be, and we’ll come back to you with honest next steps.

You tell us what you need

We come back to you with honest next steps

If we’re a good fit, we book in a free Discovery Call