Why you’re losing jobs you should have won

Usually not on price, and not on quality. On speed and follow-up.

Someone else replied first, or kept in touch when you didn’t. The good news: both are fixable, and they’re cheaper to fix than finding new enquiries.

105 lost jobs

I once went through a client’s 105 lost jobs. 33 had the same note.

When the same reason comes up again and again, it isn’t bad luck. It’s a gap in the process. And a gap in the process can be closed.

A slow reply. Harvard Business Review found that firms replying within an hour were seven times more likely to qualify a lead than those who waited even an hour longer. Most buyers contact two or three businesses, and the first good reply often wins.
No follow-up after the quote. A quote goes out, then silence. The buyer gets busy, and the business that checked in gets the job.
A quote that only shows the price. If it doesn’t explain what they get and why you’re worth it, price is the only thing left to compare.
No proof. No reviews, no case studies, no photos of similar jobs.
It’s hard to say yes. No clear next step, no easy way to book or accept.

Reply in minutes, automatically. An instant text and email that thanks them, sets expectations and offers a time to talk.
Follow up every quote. A simple sequence after two, five and ten days, written in your voice. Most jobs are won in the follow-up.
Make your quotes sell. Include what’s included, relevant results and reviews, and clear options.
Record why you lose. One line in your CRM every time. Review it monthly, and fix the most common reason first.
Make saying yes easy. One button to accept, book or pay a deposit.

If you only do one thing, make it the instant reply. It’s usually the quickest win of all.

That’s exactly what our CRM and automation work sets up, from £750 + VAT, and it’s built into the Enquiry Engine. Want to know where your jobs are going? Get a free Growth Audit.

Let’s talk about what you need.

Tell us a little about where you are and where you’d like to be, and we’ll come back to you with honest next steps.

You tell us what you need

We come back to you with honest next steps

If we’re a good fit, we book in a free Discovery Call