Woodford Recycling case study
From 2 or 3 online orders a month to as many as 18.
How a new website and an SEO rebuild turned a skip hire and recycling firm’s website into a steady source of orders and enquiries, in six months, without increasing ad spend.
- Rated 5.0 on Google by our clients
- 6x the enquiries in six months
- Up to 18 online orders a month
At a glance
The short version
- Client
- Woodford Recycling, a skip hire and recycling firm with an established local catchment
- Sector
- Recycling and waste
- Timeframe
- The first six months, compared with the six months before
- What we did
- 6xthe enquiries in six months
- Up to 18online orders a month, from 2 or 3
- £0extra ad spend
The starting point
Woodford Recycling had a strong service offer and an established local catchment, but its website wasn’t pulling its weight.
- Most service pages ranked on page two or further back.
- A slow, dated site that was hard to optimise was holding everything else back.
- Service pages were too thin to compete for the searches buyers actually make.
- Weak local signals were telling Google little about where the business serves.
What we did
How we did it
A new website
Rebuilt from the ground up with SEO in its foundations. This made the biggest single difference.
Technical SEO
Speed, crawl health, indexing and structured data, so everything else had a chance of working.
Deeper service pages
Each priority page rewritten with the depth and structure to compete, with skip hire getting particular attention.
New content and internal links
Content answering the questions buyers search for, linked back to the service pages where decisions get made.
Local SEO
Google Business Profile, citations and location signals, so Woodford shows up in the map pack.
A review system
Steady review generation, feeding both Google rankings and proof on the site.
The results
What changed
- Online orders up from two or three a month to as many as 18
- Six times the enquiries
- All in the first six months, without increasing ad spend
- Organic clicks up 1,028% and organic impressions up 1,243%, compared with the previous six months
More results
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Over 4x the enquiries, year on year
DCRS
A rebuilt hire page, lead magnets and a CRM, on top of the website we built. The result: 169 enquiries from July to September 2026, up from 38 a year earlier.Let's work together 👍 Let's work together 👍 Let's work together 👍 Let's work together 👍 Let's work together 👍 Let's work together 👍
together 👍 Let's work together 👍 Let's work together 👍 Let's work together 👍 Let's work together 👍 Let's work together
Get in touch
Let’s talk about what you need.
Tell us a little about where you are and where you’d like to be, and we’ll come back to you with honest next steps.
- You tell us what you need
- We come back to you with honest next steps
- If we’re a good fit, we book in a free Discovery Call
Or call 01480 782231 or email hello@zedstudio.co.uk
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