DCRS case study

Monthly enquiries more than doubled.

How evidence-led conversion work, new lead magnets and proper follow-up took a two-way radio specialist from a flat 20 enquiries a month to record months, on top of the website we built.

A security officer using a two-way radio and body-worn camera

Rated 5.0 on Google by our clients
+125% monthly enquiries, 2026 vs 2025
79 enquiries in a record July

At a glance

The short version

Client: DCRS (Direct Communications Radio Services Ltd), a UK supplier of two-way radios and body-worn cameras: hire, sales and servicing, nationwide. Trading for over 35 years, and a Motorola Platinum Partner
Sector: Two-way radio
Timeframe: 2025 as the starting point, results to October 2026
What we did: WebsiteConversionLead magnetsEmail and CRMReporting

+125%monthly enquiries, January to August 2026 vs 2025 (website forms plus quiz)
3xthe three-month average, from about 20 to 60 or more
15 to 18hire enquiries a month since the rebuild

The starting point

DCRS has been supplying two-way radios and body-worn cameras across the UK for over 35 years, from hire to sales and servicing.

Enquiries were flat at roughly 20 a month all year.
The hire page drew a big share of the site’s traffic, but visitors stayed about 3 seconds on average and only around 1.8% enquired.
Long, generic sector emails were underperforming.
There was no way to see where enquiries came from, and no follow-up system.

What we did

How we did it

A new website
Built first, as the foundation for everything that followed.
An email reset
Short, single-purpose emails replaced long sector sends, and the monthly programme was simplified.
The hire page, rebuilt on evidence
Nine sections, three forms, a trust bar and a callback option. The key insight: hire visitors are choosing a supplier, not a product, so the equipment cards came off.
Lead capture
A Radio Buyer’s Guide popup, a UK Bodycam Playbook download and a Bodycam Finder quiz that feeds the CRM.
CRM and follow-up
Tagged contacts, sales and hire pipelines, a six-email buyer’s guide sequence and follow-up after hire quotes, sent from named DCRS staff.
Honest measurement
A monthly enquiry dashboard covering every website form plus quiz enquiries, deduplicated, with internal tests left out.

The results

What changed

Monthly enquiries more than doubled, from 20.4 a month in 2025 to 45.8 a month from January to August 2026 (+125%, website forms plus quiz)
Website forms alone up 101%, from 19.6 a month in 2025 to 39.4 a month from January to September 2026
169 enquiries from July to September 2026, up from 38 a year earlier
July 2026 was the biggest month on record, with 79, and the five biggest months ever all fall in the last six months
The three-month average roughly tripled, from about 20 to 60 or more
Hire enquiries from about 20 in the hire page’s first 13 months combined to 15 to 18 a month since the rebuild